Stop Letting Susan from Reception Run Your Digital Marketing
She’s great at her job — but your business deserves a pro.
We’re Not Picking on Susan… Promise
We love Susan. She’s the warm smile that greets your clients. She knows where every file is stored. She can juggle phone calls, visitors, and deliveries like a pro.
But here’s the thing… Susan is not your digital marketing department.
Handing your business’s online presence to your receptionist is like asking your barista to do your tax return — charming effort, terrible idea.
Marketing Is a Full-Time Job, Not a Side Hustle
Digital marketing isn’t something you “fit in” between booking appointments and ordering stationery.
It’s a strategic, ongoing process involving:
- Market research & competitor analysis
- Content creation (blogs, social media, email campaigns)
- SEO optimisation
- Paid advertising management
- Data tracking & performance analysis
Trying to cram that into Susan’s already full day means your marketing will be inconsistent, rushed, and usually… ineffective.
Your Brand’s Reputation Is on the Line
One poorly thought-out post, incorrect fact, or accidental copyright infringement can cost your business credibility — or worse, land you in legal trouble.
Professional marketers know how to:
Keep your tone consistent
Use licensed, on-brand visuals
Avoid tone-deaf messaging
Manage negative comments & PR risks
Wasted Money, Missed Opportunities
Digital marketing has a learning curve. Without expertise, you’re paying for trial and error — and the “error” part gets expensive fast.
A pro marketer turns your budget into measurable results.
An inexperienced hand might boost the wrong post, target the wrong audience, or miss seasonal opportunities entirely.
Your Competitors Are Already Winning
While Susan is “getting around” to your next Facebook post, your competitors are running targeted, data-driven campaigns that bring in leads 24/7.
Marketing isn’t a nice-to-have anymore — it’s the battleground for customer attention. And in the digital space, speed and precision win.
Susan is brilliant… at her job.
But your marketing needs someone with the time, tools, and training to make it work for your business — not just fill a gap.
If you wouldn’t hand your annual financial audit to the office intern, don’t hand your marketing to reception.
Contact us today
And let’s make your marketing as strong as the rest of your business.